{
  "name": "Lorne Fade",
  "url": "https://lornefade.com/",
  "location": "Toronto, Canada",
  "summary": "Toronto tech entrepreneur taking agentic AI off the screen and into the workforce. Twenty years of companies, from digital marketing to VR training to display glasses.",
  "roles": [
    {
      "title": "Founder and CEO",
      "organization": "Skill Reality",
      "url": "https://www.skillreality.com/",
      "since": "2026-09",
      "note": "Building since May 2026. AI-authored, hands-free guidance on display glasses for frontline industrial workers."
    },
    {
      "title": "Co-Founder and COO",
      "organization": "VR Vision",
      "url": "https://www.vrvisiongroup.com/",
      "since": "2016",
      "note": "Enterprise VR and XR training for energy, utilities, manufacturing and automotive."
    },
    {
      "title": "Founder",
      "organization": "Fade Digital",
      "url": "https://fadedigital.ca/",
      "since": "2024",
      "note": "AI-native marketing agency; consulting since 2016, full agency since 2024."
    }
  ],
  "history": [
    {
      "year": 2004,
      "event": "Founded Academic Ads, digital marketing in the early days of online advertising."
    },
    {
      "year": 2014,
      "event": "The partnership ended; sold the business and started again from zero."
    },
    {
      "year": 2016,
      "event": "Co-founded VR Vision."
    },
    {
      "year": 2024,
      "event": "Founded Fade Digital as a full agency."
    },
    {
      "year": 2026,
      "event": "Founded Skill Reality."
    }
  ],
  "writing": [
    {
      "title": "Eyes up.",
      "dek": "The screen has been moving toward the work for forty years. The face is the last stop before it disappears.",
      "url": "https://lornefade.com/writing/eyes-up/",
      "markdown": "https://lornefade.com/writing/eyes-up/index.md",
      "published": "2026-10-19"
    }
  ],
  "contact": {
    "form": "https://lornefade.com/#contact",
    "linkedin": "https://www.linkedin.com/in/lornefade/"
  },
  "agents": {
    "ask": "https://lornefade.com/api/ask",
    "mcp": "https://lornefade.com/mcp",
    "llms": "https://lornefade.com/llms.txt",
    "llms_full": "https://lornefade.com/llms-full.txt"
  }
}